Sounds big and grand…

…but it is really just the formation of characters and a style around an overall plot. The idea is that once you establish the world in which these ideas live you can establish a set of rules to how things should look. Green in my world, for example, represents Data, Information and, everyday technology. Knowing this I can then ensure that things in my world glow green if they are connected.

If they are dangerous the glowing Red. Weapons, viruses, that sort of thing.